31% repeat purchase
Annual growth of 12.6%.
Pints per week per outlet.
Bud Light attracts a younger and more affluent consumer and is focused on recruiting new drinkers to the ‘core’ lager category through its lighter taste and fun personality. In addition, Bud Light is low in calories, with only 152 calories per pint and millennials are particularly more likely to choose a beverage based on calorie content.
Bud Light is an American style lager, lightly brewed for a refreshing taste and smooth drinkability. Bud Light’s taste quality is ensured by brewing to the same standards and principles as Budweiser. It delivers a refreshing, crisp and clean finish with no compromise on quality.