Hells has a scalable ROS in premium lager.
The highest average price per pint.
Growth ahead of the lager category.
What the Hells? Thanks for asking. Hells is the lovechild of our two favourite German beer styles – Helles and Pilsner. Clean, crisp and dry, it’s the beer we always wanted to drink and the reason we started our brewery. We hope you agree.
We never pasteurise our beer, for the freshest taste possible.
In German, the word ‘lager’ means ‘to store’ and our Hells Lager spends 4 weeks in the tank. This is the proper length of time for lagering, the right amount of time for our Hells to acquire great depth of flavour and enough time to grow a pretty decent beard.