premium draught lager in the UK on trade.
Volume Rate of Sale growth
in the Free Trade (ahead of San Miguel, Heineken, Hop House and K1664).
beer brand in the UK.
The classic European lager is a bottom fermented blond pilsner. It was first brewed as a special Christmas beer for the people of Leuven, Belgium. It was so successful, that it was rewarded a permanent place in the brewery’s range. Since then, Stella Artois has become one of the most valuable beer brands in the world.
It’s a simple truth: life is less rich without the company of those we love and the things we enjoy. That’s why Stella Artois invites you to savour life together. We call this, The Life Artois. It’s a reminder of how it feels to spend quality time with those who matter most and to savour every pleasure life serves. Stella Artois is made with the finest Saaz hops for a distinctive taste and served in a chalice. Perfect for sharing and raising a toast to a life well lived.
With over 600 years of brewing heritage, Stella Artois deserves to be poured perfectly into every chalice. Our nine-step pouring ritual is a beautiful dance between the Chalice and the Draught Master, to deliver exquisite flavour with a tempting allure. Encouraging sustainable growth in the on trade, we offer the Draught Masters quality programme to customers.
In 2020, we’ve expanded ‘La Famille Artois’ for customers preferences and different occasions. Gluten - free and Alcohol-free options, designed to be savoured. The malty middle and crisp finish of our lager reveals a full, pleasantly bitter flavour we’re known for. It’s what makes Stella Artois an ideal accompaniment for a variety of cuisines.
Source: CGA Data Dec 2019, ABI UK Kantar Brand Guidance Study FY 2019 (vs FY 2018) amongst 18-64 YO past 4 week beer drinkers.