Save 50% on your BT Sport annual subscription and get one month on us by adding a Budweiser Brewing Group draught brand to your bar.

*New BT Sport customers only, minimum 1 year subscription


As live sport returns to TV and the pubs are opening up, fans nationwide are desperate to get back to their local to catch the big game.

1 in 3 pub-goers cite ‘watching live sports’ as one of the main things they miss about going to the pub.

65% of consumers are happy to go to the pub to watch sport, despite any concerns over the current Covid-19 climate.

Sport increases dwell time in pubs and fans spend 1 hour and 20 minutes longer in the pub than the average consumer



With exclusive broadcasting rights to the UCL and UEL you can pull in a crowd on a Tuesday, Wednesday and Thursday with the most glamorous sides in European football battling it out to be crowned champions.
BT Sport is the home to:

Premier League Football



UEFA Champions League

And many more amazing sports!

Free point of sale
BT subscribers are sent a free sales pack based on their sports and team preferences to make sure customers keep coming back.

Free bespoke training
BT utilise their partnership with Google to run workshops to help businesses grow digitally.

BT Sport sprint team
Book a meeting with the team, to help BT pubs & club customers to make the most of their subscription. From tailored digital marketing advice to delivery of posters, fixture boards, bar runners and more

BT Sport Manager of the Month
We’ve been all over the country to celebrate and reward licensees who go the extra mile for their customers.

BT Sport Pub Cup
Our grassroots competition has provided Premier League experiences for thousands of pubs at stadiums including Anfield and St James Park. More than 1,000 BT Sport pubs entered, winning a free football kit for their team.


* Facts & figures from CGA & MatchPint