SCORE 50% OFF
BT SPORT

SAVE 50% ON YOUR
BT SPORT ANNUAL
SUBSCRIPTION

by adding a Budweiser Brewing Group draught brand to your bar.

* New BT Sport customers only, minimum 1 year subscription

 

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SPORTS FANS MISS WATCHING SPORT IN THE PUB!

As live sport returns to TV and the pubs are opening up, fans nationwide are desperate to get back to their local to catch the big game.

1 in 3 pub-goers cite ‘watching live sports’ as one of the main things they miss about going to the pub.

  • 65% of consumers are happy to go to the pub to watch sport, despite any concerns over the current Covid-19 climate.
  • Sport increases dwell time in pubs and fans spend 1 hour and 20 minutes longer in the pub than the average consumer.

WHY BT SPORT?

INCREASE MIDWEEK FOOTFALL


With exclusive broadcasting rights to the UCL and UEL you can pull in a crowd on a Tuesday, Wednesday and Thursday with the most glamorous sides in European football battling it out to be crowned champions.

Free point of sale

BT subscribers are sent a free sales pack based on their sports and team preferences to make sure customers keep coming back.

Free bespoke training

BT utilise their partnership with Google to run workshops to help businesses grow digitally.

BT Sport sprint team

Book a meeting with the team, to help BT pubs & club customers to make the most of their subscription. From tailored digital marketing advice to delivery of posters, fixture boards, bar runners and more.

BT Sport Manager of the Month

We’ve been all over the country to celebrate and reward licensees who go the extra mile for their customers.

BT Sport Pub Cup

Our grassroots competition has provided Premier League experiences for thousands of pubs at stadiums including Anfield and St James Park. More than 1,000 BT Sport pubs entered, winning a free football kit for their team.

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Frequently Asked Questions BT Sport

Contact me

You will be contacted by a Budweiser Brewing Group rep. The rep will go through all of the BT Sport programme details and guide you through the sign up process.